Hanging out in the bustling downtown, why do you walk into A shoe store and turn a blind eye to B shoe store? Why do you not want to leave at A shoe store for a long time, but rush by at B? There may be many reasons, but the most important thing is probably the atmosphere of the shoe store. Through investigation, it is found that in the same street, shoe stores and shoe stores have different strengths of consumers' desire to buy and explore, because the atmosphere of shoe stores and shoe stores is also different. Shoe stores that attract consumers generally have the following characteristics.

       I. Extraordinarily lively outside the shop Generally speaking, the shoes of street brand shoe stores are lifestyle goods, not luxury goods, and consumers generally have impulsive elements when buying. In front of shoe stores, there are usually shouting hands, which are specially used to solicit customers for shoes stores, and some of them have speakers at the door to advertise the shoes in the store. These measures in shoe stores have only one purpose-to create a strong sales atmosphere. Practice has proved that the strong atmosphere outside the shoe store can attract consumers. If the store is deserted, consumers will turn a blind eye to the shoe store. A brand sells well in Chengdu, and its general manager proudly told Chinese shoe brand observer Tan Ru that every shoe store in Chengdu uses a promotion method, that is, a weekly promotion in a shoe store . The first step of the promotion is to let the shopping guide wear a microphone to yell outside the store, and the content is related to the promotional offer, such as: "Please go to the store to see. Today we have a special offer. Buy one get one free. Don't Miss. "Most consumers have the mentality of buying cheap. Such shouting is very useful and makes the shop lively outside. Generally, people who pass by the store entrance will go to the store to see it. After entering the store, they will be given the opportunity to sell shoes. Remember to shout outside the store, don't overdo it, don't pull on the customer, make the customer disgusted, or make the customer feel that there are countless needles piercing themselves, then it will be counterproductive.

       2. Promotional advertisements are clear When we decorate a shoe store, we generally pay attention to the use of lights and colors, as well as the display of windows and the use of light, but the most effective way to attract consumers is to actively and automatically do out-of-store advertising. Bright promotional advertisements not only allow consumers to understand the quality, characteristics, uses and prices, activities, and other information of shoes, but also allow consumers to leave a brand impression in their minds. And there is a persuasive communication function, which can stimulate consumers' potential purchase consciousness, change prejudices and negative attitudes, and influence customer purchase behavior. Under normal circumstances, brand shoe stores can complete the visual decoration and communication on the periphery of the specialty store through publicity carriers such as door banners, wall photos, flags in front of the door, step stickers, and publicity exhibition flags. Bright advertising can create a sales atmosphere in the shoe store. So that the shoe store has a strong visual sense, which effectively attracts the enthusiastic attention of consumers. If you add the shouts and actions of the shopping guide in front of the door, you can create a strong and hot store sales atmosphere, so that all passing people can quickly have the desire to enter the store.

       Third, create a enthusiastic crowd of customers. Customers entering the store are only the beginning of sales, and letting consumers buy products from shoe stores is the ultimate goal of creating a good atmosphere for shoe stores. In order to allow consumers to quickly integrate into the store atmosphere, be willing to buy their shoes, and avoid the embarrassment of consumers leaving quickly after a few glances, we must mobilize the atmosphere of the shoe store to buy shoes. How to handle the sales atmosphere in a shoe store is a skill. If you only let customers think your shoe store is beautiful, the staff is enthusiastic and considerate and pleasant, but there is no desire to buy, then your shoe store sales atmosphere is not enough Rich, your measure failed. How to make your shoe store have a strong sales atmosphere? Mr. Wang of the Insignia brand store told Chinese shoe brand observer Tan Ru that you first have to create a rushing crowd of shoe stores. Because customers are curious, as long as someone surrounds a group, someone will want to come in and see. The manager can use his or her own network or use special skills to let people stay in the store to buy. When the real customers come around, you can Let this group of customers attract another group, and this cycle can increase popularity and form a buying wave. In fact, many consumers have a tendency to converge. Using this psychology, it is important to create a enthusiastic shopping scene, or stacking price-reducing shoes at will, or limiting the time for price reduction, can make consumers immediately desire to buy. "